Skip to content

Amazing Capitals



Qualified professionals are moving to foreign countries in ever greater numbers. While some become digital nomads and others retire to desirable places, yet more relocate to advance their career and widen their horizon. These talented individuals are of high interest to the corporate world.

How is the situation?

A select number of companies excel at engaging expats. Multinationals send employees abroad. Many more have acquired good experience in attracting international talent. Others fail while yet more decide not to try. Some would like to employ foreigners but are hesitant, not knowing where to start.

Even though numerous cites offer service desks, fast track options and documentation, far too many companies fail to fulfil their hiring requirements. They also lose costly personnel too soon, too often in too high numbers.

Explain the reason why?

As an expat, your publisher has ben through the process of relocating several times in various countries. At the request for help from the British consulate in Düsseldorf as well as support from the mayor and head of economic development, the concept of an online expat location guide was instigated. Clients sponsored, so the first project was launched in 2007. A corporate client required new location guides, as did a neighbouring city. Thus more eGuides followed and continue to do so.

What is the key aspect?

A holistic approach. Creating comprehensive content on all relevant topics viewed through the eyes and from the standpoint of an expat is the best approach. A holistic perspective is by far the most important aspect. Joining the dots and filling the gaps to create a true expat ecosystem for all stakeholders while expanding knowledge is key.

How does the expat community eGuide function?

The need for qualified information on all topics of life unites each and every international resident. Location eGuides offer comprehensive information for a single city in an easy to use, logical and structured form targeted specifically to expats and their employers.

Which format does an expat eGuide have?

Each online guide is designed to offer relevant resources to offer support and assist integration to the benefit the various stakeholders. Online eGuides are structured with comprehensive information and insights to cover the location, things to do and expat life.

The eBook functions as a complimentary tool to provide an inspirational overview for use by businesses and professionals.

Why Amazing Capitals?

The founder has experienced  all aspects working as an expat in foreign countries. He has spent extended periods in several others and visited some 60 more.  His passion for local culture, local environments and a deep desire to help others form the basis of the expat resources provided. Expansive experience and understanding of the corporate world are integrated into the process.

Who are the main beneficiaries?

Corporations and industries in many countries desperately require trained staff to facilitate more growth. They must attract professionals globally. The investment for hiring an expat is high and is calculable, while the cost of them leaving is often not so clear.

City authorities wish to attract new business to their location, who generally need to engage and retain qualified employees. Yet worldwide competition is intense. Furthermore, cities profit from foreign residents who are informed and aware of their obligations.

Expats need to be well prepared in order to facilitate a relocation. Asking opinions on social media is only part of the equation. They also wish to feel welcome and truly at home once they have moved. Their happiness is key to a better life for them and their family.

Local nationals are very important to integration. Awareness of the value of expats helps create open-mindedness among neighbours and colleagues as well as more friendly attitudes.

Service providers, retail, gastronomy, recreation and entertainment benefit from the expenditure of expat residents. These unique individuals need to make purchases upon arrival and become local consumers. They inform themselves well and form a highly desirable and thankful target group.

How can my company benefit from Amazing Capitals?

When hiring, you control company profile, job description and renumeration. Not the image of the location. That’s one of the benefits of Amazing Capitals Ruhr. And beyond. The online resources introduce expats to all aspects of life in their chosen location. From afar prior to relocation and offer support following the move.

Who works with Amazing Capitals?

City halls and the Mayors of Valencia in Spain and Neuss in Germany are exemplary examples of introducing and backing a local expat location guide. City and state departments such as economic development and marketing elsewhere have also participated.

Corporations work with us to help attract and retain international talent. Utilities, trade fairs, tourist boards, non-profits, malls, emporia, harbours, airports, businesses in retail, recreation and entertainment, banks, relocation agents, tax and financial consultants, gastronomy, further education and international schools have all worked with us in one or more location.

Annual bookings of a full presentation are popular. So too are extended sponsorships. We investigate relevance, advise on optimal approach and create articles. Existing copy can also be converted to English and edited meaningfully.

Businesses who offer products and services relevant to expats have the opportunity to excel in customer care, become well known amongst peer groups and profit from recommendations. We advise on special requirements expats may have and work together to create specifics.

How soon can I start?

Immediately in existing locations. We review goals, budgets and possibilities then create. New eGuides can be launched with one or more sponsor partners in three to five months. The financial benefits of such an investment are well documented and accepted.

What should I do next?

If you wish to attract expats or are in need of help retaining them, create a more inspiring image of your location or would like to acquire unique expat clientele and devoted customers, then get in touch.

Call locally on +49 151 66 55 22 32 for an exploratory conversation and get to the heart of the expat experience. Let’s investigate the opportunities, a strategic approach in your city, levels of investment required and a unique proposal for you and your company so that we can discover how to reach your goals.

Explore how to improve your expat employment circumstances. Reserve a discovery meeting on Calendly, call or contact via further options below. Opportunities include a variety of packages and advertising options. Joining is effective, efficient, quick and smooth.

By Vincent Green, Aug 23 2023

Amazing Capitals Ltd

7 Bell Yard
WC2A 2JR London
United Kingdom

+44 755 050 7799

Beach scene with sunbathers


It may come as a surprise of newly arrived expats that beaches can be found in the Ruhr Metropolis. Fine sand and shingle are ideal for walking, playing, relaxing and picnicking. People flock to enjoy spaces beside the rivers and lakes, especially on warm and sunny summer days. Photo © Ralph Lueger.

Written text on paper


We stand in a foreign culture finding ourselves pointing, gesticulating and hoping to be understood. Many Germans speak at least some English. However, some expats relocating to the Ruhr Metropolis may wish to carry a few basic but helpful words with them for use in awkward moments.

pdf front page


A more effective, holistic approach is required to inspire expats to relocate, provide knowledge to support settling in and motivate them to remain in their new home. A simple tool with a quick overview to help spread the word through your company. No signup required!

Original language movies are popular among expats living across the Ruhr Metropolis. Films are screened regularly in English original with subtitles, known as OmU and without, portrayed as OV. A wide variety of cinemas or movie theatres can be found, both large and small.

Image of popcorn